Stop Guessing.
Start Attributing.
Every customer journey is a story. At Attribution Lab, we translate complex data patterns into actionable growth strategies, ensuring your Marketing Analytics reveal the true path to ROI.
Bridging the Gap Between Data and Decisions
In an era of fragmented touchpoints, the standard "last-click" model is obsolete. Attribution Lab provides a sophisticated Marketing Attribution London-based framework that moves beyond surface-level metrics to uncover the hidden influencers of conversion.
Algorithmic Precision
Our proprietary Attribution Software uses machine learning to weight every interaction. We don't just track clicks; we quantify the incremental value of every dollar spent across Facebook, Google, and beyond.
The Real ROI
Stop wasting budget on high-volume, low-intent channels. We help you identify the 20% of efforts driving 80% of your growth.
- Cross-Device Identity Resolution
- LTV Prediction Models
- Incrementality Testing
"Attribution Lab transformed how we view our CAC. We stopped looking at dashboards and started looking at profit."
— CMO, Retail Global
The Laboratory Methodology
Ingest & Cleanse
We pipe in data from every API and offline touchpoint, unifying messy signals into a single source of truth for your Data Insights.
Attribution Modeling
Using Markov Chains and Shapley Value algorithms, we assign credit to every interaction in the Customer Journey Analysis.
Optimization Playbooks
We don't just hand over a chart. We provide a tactical roadmap on where to scale, where to pivot, and where to kill spend.
Note on Privacy: Our platform is built for the post-cookie world. We leverage first-party data and server-side tracking to ensure compliance with GDPR and CCPA while maintaining tracking accuracy.
Measured Impact
Tangible results delivered to ambitious brands across the UK and beyond.
Global Perspective
Tracking multi-touch journeys across 140+ countries.
Deep Integration
Seamlessly connecting CRM, Ad-stoppers, and Sales data.
Ready to see the full picture?
Join leading brands in London and worldwide who use Attribution Lab to scale their ROI Tracking with 100% confidence. No more blind spots.
Attribution Lab
239 Kensington High St, London W8 6SN, United Kingdom
Mon-Fri: 9:00-18:00