Turning the noise of attribution into the signal of truth.
Founded in 2019, Attribution Lab was born from a simple frustration: while marketing budgets were growing, clarity was shrinking. We assembled a team of UK-based data scientists and performance veterans to build a firm where data integrity isn't a buzzword—it's the baseline.
The Lab's North Star
Most analytics firms hide behind complex black-box logic. We do the opposite. At Attribution Lab, we believe your data should be as auditable as your tax returns.
Precision over Volume
Data is easy to collect, but clean data is a rarity. Our process involves rigorous cleansing protocols that remove bot traffic and conversion duplicates before our models even begin to calculate fractional credit. As experienced **Marketing Analytics London** consultants, we prioritize your data's hygiene above everything else.
Integrity in Modeling
We don't just use clicks to measure success. Our **Data Scientists UK** team utilizes multi-touch methodologies—including Shapley Value and Markov Chain models—to understand how your brand awareness upper-funnel activities actually nourish your lower-funnel acquisition.
A Local Hub for Global Insight
Operating from 239 Kensington High St, we bridge the gap between global technology and local market nuance. We understand the specific regulatory landscape of the UK and Europe, ensuring your measurement is compliant, ethical, and future-proofed against rising privacy standards.
Verified Credentials
"Attribution Lab solved the $2M discrepancy in our cross-channel reporting within three weeks. Their London team didn't just give us a dashboard; they gave us a roadmap." — CMO, Retail Portfolio
Our **Analytics Consultancy** approach has been vetted by top-tier financial and tech firms across the United Kingdom. We operate with a transparency index of 100%.
Accuracy Lift
Reported by clients switching from "Last Click" to our custom attribution models.
Every insight we deliver is anchored in statistical significance and rigorous peer review within our internal lab.
Talk to the Lab
Ready to audit your current attribution model? Our doors are open on Kensington High Street. Let’s discuss how to reclaim your marketing efficiency.
- 239 Kensington High St, London W8 6SN
- Mon-Fri: 9:00-18:00
- [email protected]
© 2026 Attribution Lab. All measurements are based on proprietary laboratory protocols.