London, UK

Precision Analytics for the High-Growth ERA.

Stop guessing which channels drive your revenue. Our Multi-Touch Attribution engine deconstructs every touchpoint, from the first discovery click to the final conversion, delivering a clear blueprint for scaling your marketing performance.

Free Data Integrity Check Included

Analytics Visualization
Real-time Attribution

Tracking 1.2M events per minute across 14 channels for high-growth d2c brands.

02 / Solutions Matrix

Linear, Decay &
Fractional Modeling

Standard software treats every customer journey the same. Attribution Lab builds bespoke Cross-channel Analytics frameworks that weigh the influence of different touchpoints based on your specific sales cycle. Whether it's a 30-day decision or an impulse buy, we map the reality of your data.

  • 1 Data Modeling for complex, multi-device customer journeys.
  • 2 Incrementality testing to surface "lazy" ad spend.
Strategic Data Mapping

Post-iOS14 Accuracy

Advanced probabilistic modeling to reclaim visibility in a privacy-first world. We use first-party data signals to fill the gaps left by tracking restrictions.

Deep Dive

Custom Integrations

We don't do generic connectors. Our team builds direct hooks into your CRM, ERP, and payment processors for true bottom-of-funnel validation.

Data is cheap.
Attribution is difficult.

"Modern marketing teams are drowning in metrics but starving for meaning. Attribution Lab was founded on the belief that raw data is useless until it informs a decision. We don't just provide a dashboard; we provide the narrative of your growth."

— Alexander Vance, Head of Data Strategy

What We Solve

Wasted Spend Detection

Identify over-saturation in retargeting channels that claim credit for organic conversions.

First-Touch Nuance

Understand the true impact of top-of-funnel content and awareness campaigns.

Cross-Device Identity

Link mobile browsing to desktop purchasing without relying on third-party cookies.

Professional Workspace

+42% ROAS

Average improvement after 3 months of Fractional Attribution modeling.

Holistic Marketing Performance

Connect every dollar spent to a specific stage in the customer lifecycle. Our solutions provide a unified view of your Marketing Performance across social, search, and direct channels.

"Attribution Lab corrected our over-reporting error by 22% in the first week. We finally trust our numbers."

— CMO, Global Fintech Leader

Ready to see the Invisible?

Join the leading brands using Attribution Lab to decode their customer journeys. We're based at 239 Kensington High St, London, working with clients worldwide.

Speak to Strategy

+44 20 7937 5464

Email Inquiries

[email protected]

Office Headquarters

239 Kensington High St, London W8 6SN