Linear, Decay &
Fractional Modeling
Standard software treats every customer journey the same. Attribution Lab builds bespoke Cross-channel Analytics frameworks that weigh the influence of different touchpoints based on your specific sales cycle. Whether it's a 30-day decision or an impulse buy, we map the reality of your data.
- 1 Data Modeling for complex, multi-device customer journeys.
- 2 Incrementality testing to surface "lazy" ad spend.